I got offered this fun job to direct and edit a video for Tory Burch, a renowned clothing company known for its chic and sophisticated style. The project aimed to showcase their latest campaign set in the vibrant surroundings of East London, capturing the essence of the area’s eclectic life and culture. With D.o.P Nick Ross on board, we set out to create a visually compelling narrative that intertwined the elegance of Tory Burch’s collection with the dynamic energy of East London’s streets.

We explored iconic locations and hidden gems, seamlessly blending the brand’s stylish pieces with the urban backdrop. From bustling markets to serene parks, each shot was carefully composed to highlight both the fashion and the environment. The collaboration with Nick Ross was instrumental in achieving the perfect balance of lighting and angles, resulting in stunning visuals that brought the campaign to life. The vibrant street art, lively locals, and historic architecture provided a rich tapestry that perfectly complemented Tory Burch’s Mural Ad Campaign aesthetic.

The response to the video has been fantastic. Viewers were captivated by the blend of high fashion and authentic East London vibes, and the client was ecstatic with the final product. The video not only effectively showcased Tory Burch’s collection but also told a story of cultural fusion and style.